The Princess Cut is universally regarded as the runner-up to the Round Brilliant in popularity. Nearly 23% of diamond buyers search for Princess Cuts.…

The round cut diamond is the most popular shape for engagement rings, accounting for more than 70% of the world’s polished diamond…

Diamonds are cut in a variety of shapes with a single focus : to preserve and maximize carat weight. Since rough diamonds…

Clarity refers to the tiny, natural imperfections that are present in all but the rarest and highest of quality diamonds. The less inclusions,…

Diamonds cuts is a measure of light performance as light hits a diamond. Diamonds sparkles as light hits a diamond, it bounces…

There’s tons of stuff on the Internet on the 4C’s Quality meters – Cut, Color, Clarity and Carat. But what does it all applies to? Understanding diamond terms and…