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How to choose the perfect diamond? Buying for the first time? Whether it’s styling guides, buying tips or the 4Cs explained- Everything you needed to know about diamonds, in one place.

loose diamonds

Why you should buy Loose Diamonds?

Buying a loose diamond can be a great idea for a lot of reasons. Diamonds are one of a kind and can be sold quickly. Therefore, if you like a diamond, purchase it sooner rather than later. Once sold, it is possible to find something similar but not necessarily exactly the same. Loose diamonds may…

Diamond Fluorescence

Is fluorescence in a diamond good or bad?

When purchasing a diamond, its important to take fluorescence into consideration. Depending on the diamond, fluorescence can either improve the diamond’s color or make it appear hazy. In this guide, we share how to evaluate fluorescence in diamonds.  So if you’re wondering what diamond fluorescence is, think about how ultra-violet light makes your whites look…

Diamond Carat Weight

Diamond Carat Weight Guide

Carat is one of the prominent of the four C’s of diamond buying it being the global standard for the weight of a diamond. If you are having problems with visualizing actual diamond sizes in real life, you’ve come to the right place. We have compiled diamond weight charts for the most popular diamond shapes…

Diamond Color

Does color matter when buying a diamond?

You don’t need to be an expert in diamond color to choose a good diamond. In this guide we’ve covered the basics of diamond color , and also provided our own recommendations, which you can use to limit your search to diamonds of an acceptable color for your preferred shape and setting type. Diamond color matters, but only…


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